Christina manages projects often ranging in value from $20M to $200M, with marketing budgets starting near $100K+ for the first six months, though loves being involved in projects of all sizes.
SELECT LIST OF CLIENTS + COMPANY WORK: 2007 - PRESENT
Root Design Company — A design collective on HGTV, building unique luxury homes for people across the nation and quality products/apparel. Delivered quality marketing and design materials for retail products, increasing online and in-store brand awareness.
Compass Real Estate (“BMG - consulting agency” prior to acquisition) — A turnkey sales and marketing agency for brokers, buyers, and developers. Crafted timelines, curated processes, planned marketing budgets, and provided brand direction for design-conscious development projects valued near $20M+. Intentionally focused on preselling and successfully sold all development units per project. Vetted, hired, and oversaw contract team members, managed vendors, magazine contracts, interior merchandising, art directed lifestyle photo shoots, and interfaced with clients + cross-functional teams.
Nina Berenato Jewelry (formerly “Psyche Jewelry”) — A high fashion eclectic jewelry line - as seen in Elle, Vogue, and GQ magazine. Led art direction, design, and production for a mobile shopping experience.
Charleston Wine & Food Festival — An internationally-known five day festival celebrating top chefs, winemakers, and artisans from around the globe. Led design processes, and utilized a customer-journey approach to create100+ wayfinding brand materials for participants and attendees.
Citigroup, Inc. — A leading global bank serving more than 200 million customer accounts. Worked on a global remote team to streamline on-brand design deliverables such as newsletters and multi-page books. Also, contributed to organized file-management methods, and effectively worked with clients, supervisors, project managers, and other designers to solve design communication and content comprehension issues.
Fern Michaels — A New York Times’ and USA Today bestselling author (most noted for The Sisterhood Series), whose work has been featured on the New York Times’ Bestsellers list over 60 times, with more than 200M book copies in print. Incorporated existing brand visuals and executed successful marketing campaigns across multiple online social media platforms. Successfully increased awareness online from 600 fans to 64K through purposeful design and community initiatives. Led client communication in full.
Northrop Grumman — A Fortune 500 aerospace company that was instrumental in the Apollo moon landings + Space Shuttle. Collaborated closely with the Senior Principal Project Manager to art direct impactful on-brand design, and fulfill the company’s environmental space needs.
Education
Massachusetts Institute of Technology (MIT)
Cambridge, Massachusetts
Certificate - January 2023
Digital Business Transformation:
Virtual Reality/Augmented Reality
Marist College
Poughkeepsie, New York
Bachelor of Science, 2006
Certificate - Art & Advertising Design
Major: Digital Media/Minor: Studio Art
Skill Sets
Design Project Management
Cross-Functional Team Leadership
Brand Strategy Creation
Creative/Art Direction
Brand Marketing
Graphic Design
Photography Direction
Vendor Relations
Client Relations
Tools
Design Software
Adobe Creative Suite (Photoshop, Illustrator, InDesign, XD, Rush), Lightroom, iPad illustration applications, web builders
Project Management
Asana, Smartsheet, Wrike, Basecamp, Miro, Slack, Agile & Waterfall principles, Microsoft/Google products, AI-driven software
Marketing Software
HubSpot, MailChimp, Instagram/Facebook advertising tools, and more