Summary of Work

• Christina managed the project from concept to completion across the sales, architectural, and brand design teams. She also led all contractors and vendors.

• An extensive brand marketing campaign was crafted to invite potential buyers into the warm feeling of family connection on the beach, and presell coastal second home vacation properties, ranging in price from $500K - $1M+.

• The project included a discovery phase, brand/voice guidelines, website design, art direction for lifestyle photography, 3D renders, and $100K six-month marketing plan consisting of: Print advertisements, billboard signage, location-targeted mobile banner advertisements, automated emails, web banner advertisements, Google Adwords, Facebook ads with call-to-actions, on-brand merchandise, and more.

• Christina also contributed to the creation of a built sales center and used a human-centered approach to sales floor planning.